B-Tanic Beat Fest is an exclusive festival that uniquely bridges the gap between technology, music and nature, aiming to reignite humanity’s connection with the natural world. This innovative event showcases sound frequencies extracted from unique plant species, creating an entirely new genre of music.
Inspired by the Pearlfisher competition brief “Once in a Blue Moon,” which celebrates rare and unique phenomena, B-Tanic Beat Fest embodies this spirit by offering a singular experience that intertwines the wonders of nature with cutting-edge technological advancements in music production.
Inspired by the Pearlfisher competition brief “Once in a Blue Moon,” which celebrates rare and unique phenomena, B-Tanic Beat Fest embodies this spirit by offering a singular experience that intertwines the wonders of nature with cutting-edge technological advancements in music production.
B-Tanic logo
Discovering B-tanic through the Plant Wave community and unlocking a new realm
B-Tanic's brand values in the form of poster adverts and the festival's experiential breakdown
3 main music stage designs
Post experience takeaways in the form of seed packaging to extend the magical experience
Logo ideation
Logo thumbnailing
Brand visual asset development through collage
Final brand identity sketchbook development
These sketchbook examples showcase the development of B-Tanic's identity, including the name, slogan, pictorial logo, and collaged patterns. I handcrafted unique floral designs, creating one-of-a-kind species that align with the festival's narrative of rarity
My final illustrated stages before collaborating with AI
Introducing Adobe Firefly to create a realistic environment
Using Procreate and Photoshop to combine selected assets from AI images
I developed the stage design by first illustrating the music stages in Procreate. These sketches served as structural references in Adobe Firefly, where I generated over 100 AI images. This process gave me a wide selection of assets to combine, allowing me to create a realistic environment that best captured my vision.
Refining B-Tanic's Logo in Illustrator after in-depth design analysis
Post experience seed packaging development using Photoshop
Further sketchbook examples of B-Tanic's Logo refinement and seed packaging mockups using adobe software
